The process of launching a game on Steam involves several steps, including an entry fee and a review process. According to Steamworks documentation, developers must pay a $100 USD fee for each new app they wish to distribute on the platform. This fee is not refundable, but developers can recoup it once their product generates at least $1,000 in Adjusted Gross Revenue from Steam Store or in-app purchases.
Review Process and Release Conditions
The review process for a store presence typically takes between 3 to 5 business days. Steamworks documentation recommends that developers submit their store page at least 7 days prior to the desired go-live date. This timeframe allows for any necessary adjustments or feedback from the review team.
Once the store page is approved, it must be set to 'coming soon' for at least 2 weeks before the game can officially release. Additionally, the game build must undergo a review process. It is important to note that approved titles do not release themselves; developers must actively manage the release process.
The entry fee and review process are critical steps for developers looking to establish a presence on Steam, shaping how new titles are introduced to the market.
- Entry fee: $100 USD per new app
- Recoupable after $1,000 Adjusted Gross Revenue
- Review process: 3 to 5 business days
- Store page must be submitted 7 days in advance
- Must be 'coming soon' for 2 weeks before release
